Jodel
Reach Active Young Adults in an Authentic, Conversational Environment.
What is Jodel?
Jodel is a location-based social media app that has become a strong part of Finland’s digital landscape. Developed in Germany, the platform has expanded to several countries, but it has gained an exceptionally solid foothold particularly in Finland.
What sets Jodel apart from many other social media platforms is its focus on short, text-based posts that users can vote on and comment.
Conversations happen in real time and without usernames, making Jodel an authentic, community-driven, and low-barrier channel for all kinds of topics.
What do people talk about on Jodel?
Jodel’s core topics include entertainment, local news, mental health, advice, and work life. Its anonymous structure is its greatest strength, allowing people to discuss even the most sensitive subjects in a safe and open way.
Who uses Jodel?
In Finland, Jodel’s audience mainly consists of urban 18–35-year-olds. The app continues to grow in popularity, with hundreds of thousands of active monthly users in Finland.
Read more about Jodel’s audience in Finland →
Moderation
Moderation is a key part of the Jodel experience. A smart combination of users, moderators, and algorithms ensures content quality and prevents unwanted behavior or content on the app.
Learn more about moderation on Jodel →
Improve Media
In Finland, Improve Media is the exclusive sales partner for Jodel advertising. We help advertisers succeed on the platform – whether you’re launching your first campaign or looking to refine ideas as an experienced Jodel advertiser.
Book a 30-minute introduction, and we’ll walk you through the basics of Jodel and how to advertise on it:
Advertising on Jodel: A Powerful Channel for Visibility
Boosted Post
A Boosted Post appears in the message feed for 24 hours. It can be a text, image, video, or poll. Advertisers can enable comments on the post, allowing for direct interaction with Jodel users. We recommend reserving your campaign day in advance.
Display
Display ads can be either 1080×1920 or 1080×1080 in size. The larger format appears in both the message and image feeds, while the smaller one is shown in the message feed only. Ads can be either image or video. Display ads do not support commenting.
Programmatic Advertising
Programmatic ad sizes available on Jodel are 300×250, 300×300, 320×320, and 320×480. Ask us for a programmatic deal!
Branded Channel
Advertisers can have their own Jodel channel, named after their brand. Traffic is directed to the channel through Boosted Posts. A channel can, for example, serve as a customer service hub or as a campaign-specific conversation space.
Get Started with Boosted Post Training
For Boosted Post campaigns with a minimum budget of €2,000, Improve Media includes a one-hour training session to help you get started — no prior Jodel experience needed.
The minimum budget for any campaign on Jodel is €1,000.
Interested in running a campaign on Jodel? Check out our material guidelines here!