Improve Media Ads.txt

Ads.txt helps buyers who seek to purchase ad placements, by identifying the resellers or other authorized operators of the site’s ad inventory. The Ads -abbreviation, in this context, refers to Authorized digital seller.

Due to the new transparency requirements (sellers.json/supply chain object), each of our publishers receives a unique Improve Media tag, which is added to the Ads.txt file (marked XXXXXXin the example). If you haven’t received a tag yet, this can be requested via publishers@improvemedia.fi.

Whether you are also using another advertising network like Google Adsense, make sure that it is added to your Ads.txt file. Contact that ad network to find out about the correct Ads.txt information.

Improve Media’s ads.txt

For the advertising sold by Improve Media to be successful, Improve Media recommends each publisher maintains their Ads.txt files for their website in the following format:

# Improve Media
adform.com, 38, DIRECT
adform.com, 2552, RESELLER, 9f5210a2f0999e32
appnexus.com, 11996, DIRECT, f5ab79cb980f11d1
criteo.com, B-062753, DIRECT, 9fac4a4a87c2a44f
google.com, pub-1103353906542413, DIRECT, f08c47fec0942fa0
google.com, pub-9285230588698315, RESELLER, f08c47fec0942fa0
improvedigital.com, 1852, DIRECT
improvedigital.com, 1983, RESELLER
improvemedia.fi, XXXX, DIRECT
indexexchange.com, 199104, RESELLER, 50b1c356f2c5c8fc
indexexchange.com, 193882, DIRECT, 50b1c356f2c5c8fc
indexexchange.com, 193912, DIRECT, 50b1c356f2c5c8fc
netricsales.com, 20822, RESELLER
pubmatic.com, 160216, RESELLER, 5d62403b186f2ace
pubmatic.com, 96387, DIRECT, 5d62403b186f2ace
rubiconproject.com, 20822, DIRECT, 0bfd66d529a55807
rubiconproject.com, 24626, RESELLER, 0bfd66d529a55807
smartadserver.com, 2245, RESELLER
smartclip.net, 7984, DIRECT
smartclip.net, 9045, DIRECT
spotx.tv, 220569, DIRECT, 7842df1d2fe2db34
spotxchange.com, 220569, DIRECT, 7842df1d2fe2db34
strossle.com, 1176, DIRECT
teads.tv, 25958, DIRECT, 15a9c44f6d26cbe1
themediagrid.com, D6EMNV, DIRECT, 35d5010d7789b49d

Improve Media Ads.txt last updated on 24.3.2023.

Installation

The unformatted text file should be found at the root of the domain under the name of ads.txt. Example: https://city.fi/ads.txt

Programmatic advertising

Improve media alsos offer programmatic advertising. Read more here.