Improve Media Ads.txt

Ads.txt helps buyers who seek to purchase ad placements, by identifying the resellers or other authorized operators of the site’s ad inventory. The Ads -abbreviation, in this context, refers to Authorized digital seller.

Due to the new transparency requirements (sellers.json/supply chain object), each of our publishers receives a unique Improve Media tag, which is added to the Ads.txt file (marked XXXXXXin the example). If you haven’t received a tag yet, this can be requested via

Whether you are also using another advertising network like Google Adsense, make sure that it is added to your Ads.txt file. Contact that ad network to find out about the correct Ads.txt information.

Improve Media’s ads.txt

For the advertising sold by Improve Media to be successful, Improve Media recommends each publisher maintains their Ads.txt files for their website in the following format:

# Improve Media, 38, DIRECT, 2552, RESELLER, 9f5210a2f0999e32, 11996, DIRECT, f5ab79cb980f11d1, B-062753, DIRECT, 9fac4a4a87c2a44f, pub-1103353906542413, DIRECT, f08c47fec0942fa0, pub-9285230588698315, RESELLER, f08c47fec0942fa0, 1852, DIRECT, 1983, RESELLER, XXXX, DIRECT, 199104, RESELLER, 50b1c356f2c5c8fc, 193882, DIRECT, 50b1c356f2c5c8fc, 193912, DIRECT, 50b1c356f2c5c8fc, 20822, RESELLER, 160216, RESELLER, 5d62403b186f2ace, 96387, DIRECT, 5d62403b186f2ace, 20822, DIRECT, 0bfd66d529a55807, 24626, RESELLER, 0bfd66d529a55807, 2245, RESELLER, 7984, DIRECT, 9045, DIRECT, 220569, DIRECT, 7842df1d2fe2db34, 220569, DIRECT, 7842df1d2fe2db34, 1176, DIRECT, 25958, DIRECT, 15a9c44f6d26cbe1, D6EMNV, DIRECT, 35d5010d7789b49d

Improve Media Ads.txt last updated on 24.3.2023.


The unformatted text file should be found at the root of the domain under the name of ads.txt. Example:

Programmatic advertising

Improve media alsos offer programmatic advertising. Read more here.