Jodel’s Brand Safety – How We Ensure a Safe Advertising Environment

Is Jodel a safe place for advertising? Many are surprised by how strictly the platform’s rules are enforced. At Improve Media, we also make sure that your campaign appears in a respectful and brand-safe environment. Read on to learn what this means in practice.

A safe and trustworthy media environment has always been a top priority for advertisers on social platforms. What sets Jodel apart isn’t just its strong sense of community and real-time discussions, but also its commitment to responsible values and clear, community-driven rules. Thanks to these efforts, advertisers can be confident their campaigns appear in a respectful and responsible context.

In this post, we’ll explain how Jodel upholds its #goodvibesonly principle and introduce Improve Media’s practices that ensure your campaigns thrive in a reliable and safe setting.

Jodel’s Own Safeguards

Did you know that Jodel’s rules are stricter than those on many other discussion platforms? These rules apply to all published content and ensure the space remains safe for both users and advertisers.

Effective Moderation and Content Management

Jodel combines human moderation, machine learning, and algorithms to monitor content and quickly respond to rule violations.

• All images and videos go through pre-moderation before being published.
• 90% of this visual content is reviewed automatically using image recognition systems.
• Text is filtered using a keyword-detection system to block inappropriate posts before they go live.
• Flagged content is reviewed via Jodel’s moderation process in under two minutes, with over 90% accuracy.

These measures help ensure a high-quality, advertiser-friendly environment.

Additional Safeguards from Improve Media

As Jodel’s official advertising partner in Finland, Improve Media takes extra steps to protect campaign integrity:

• Sensitive content channels (e.g., drugs or sex-related topics) are automatically excluded from all campaigns.
• Advertisers can also exclude competitors’ channels, if needed.
• For campaigns with open commenting, Improve Media provides Boosted Post training — included in the price — so brand representatives learn how to respond professionally and effectively.

Full Transparency

Transparency is essential in a trusted advertising environment. All Jodel campaigns are fully measurable and thoroughly reported to clients.

• Every campaign includes detailed performance reporting.
• Longer campaigns come with mid-campaign updates.
• Advertisers can add their own tracking tools to campaigns.

In Good Company

Some of Finland’s most trusted brands — and many international ones — run campaigns on Jodel. This not only reflects the platform’s popularity and performance, but also its safety and professionalism. Want to see case examples in your industry? Just ask our team!

With Jodel and Improve Media’s combined brand safety practices, your campaign is guaranteed to reach the right audience, in the right place, in a safe environment.

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