Digital Marketing in Turmoil: How Jodel Offers Stability and Local Relevance for Brands

Phew! In January 2025, even the most determined media avoiders couldn’t ignore the turbulence sweeping the digital landscape. Global digital marketing faced massive shake-ups, disrupting established norms. In the U.S., for instance, restrictions on TikTok and ongoing debates around other major social platforms sparked a growing need for alternative, trustworthy advertising spaces.

In Every Storm Lies an Opportunity

As the digital marketing landscape shifted rapidly, companies found themselves with a chance to rethink their communication strategies and explore new, bold channels. Jodel emerged as a way to reach local audiences in a way that felt relevant, timely, and responsible. The European platform is deeply rooted in values like diversity, respect, humanity, originality, creativity, and even joy and humor.

A Timely Moment to Engage – in a Safe Space

While major global platforms faced increasing restrictions, Jodel offered brands a safer, more community-driven alternative. At a time when users were seeking more transparency and authentic interaction with brands — without excessive content censorship — Jodel stood out.

Your campaign would appear in good company, alongside some of the most well-known and trusted Finnish brands and organizations already active on the platform.

Though Jodel doesn’t require user registration, its commitment to brand safety is serious. Content moderation on the platform is intelligent and multilayered, combining human moderators, machine learning, and algorithms. All images and videos undergo pre-moderation, 90% of which is done automatically using image recognition. Text is filtered using keyword detection systems before publication.

Flagged content goes through Jodel’s moderation process in under two minutes on average, with over 90% accuracy. What makes Jodel unique is its community-driven self-regulation — users themselves help keep the platform clean by downvoting inappropriate content, reporting violations, and even acting as moderators. Only active users who follow community rules can become moderators.

Prohibited content includes things like personal data leaks, harassment, discrimination, spam, spoilers, negative or provocative behavior, aggressive sexual conduct, and illegal activity.

That’s how advertising on Jodel takes place in a free yet respectful and community-oriented environment, where brands can trust in platform safety without overbearing censorship — while keeping the conversation real and relevant.

How Can Advertisers Leverage Jodel?

Marketing on Jodel isn’t just about pushing ads — at its best, it’s interactive and engaging. Brands can build meaningful relationships with local users and involve communities in ways other platforms simply don’t offer.

Trends on Jodel spread organically, and conversations feel natural and authentic to users. Unlike other platforms, Jodel’s algorithm doesn’t dictate what people see — users themselves choose channels they want to follow. Anonymity ensures that everyone joins discussions on equal footing, encouraging honest dialogue even on sensitive topics.

Whether you’re running a Display campaign or launching a Boosted Post, Jodel and Improve Media provide tasteful, organic advertising solutions that get noticed.

Recently, formats like Native Display and interactive polls have sparked a lot of interest among Jodel users. For example, in autumn 2024, a Boosted Post in poll format reached over 163,000 users in one day, with more than 19,000 votes. The campaign’s unique interaction rate hit 21.43% — one of the highest ever on Jodel.

If ongoing interaction with your target audience is important, Jodel and Improve Media also offer the option to create a dedicated brand channel. This is a more cost-effective and engaging way to maintain a consistent presence on a platform actively used by urban Finnish adults.

What Does It Mean That Improve Media Has Exclusive Sales Rights for Jodel in Finland?

Founded and owned in Germany, Jodel focuses on local, community-based communication — without the algorithmic pressure or data privacy concerns of many global platforms. In Finland, all Jodel advertising is handled exclusively by Improve Media, ensuring that expert marketing and technical support is always close at hand.

Whether you need campaign advice, content strategy help, or hands-on technical assistance, we’re here to guide you. Improve Media also offers training in conversational marketing for Jodel. Over the past five years, we’ve trained hundreds of advertisers on how to use the platform effectively.

We also conduct user research and host seminars on Jodel usage in Finland — helping brands truly understand the audience behind the screen.

What Do the Shifts in Digital Marketing Mean for You?

Let’s talk! Get in touch with us and explore how Jodel could support your brand in a rapidly changing media world.