The Best of Both Worlds – Jodel’s Native Display Format Launches in Finland

Introducing Jodel’s Native Display ad format, launched in autumn 2024.

Jodel has cemented its position as a beloved community platform among urban Finns, known for authentic and hyperlocal discussions.

Now, the Native Display format — a favorite among advertisers in Berlin — brings Finnish marketers a new, user-friendly way to reach target audiences in a cost-effective yet eye-catching way, all without heavy production.

What makes this format, Jodel Germany’s most popular, so effective? Let’s break down the key features and benefits.

What is Native Display?

Jodel’s Native Display is a visually appealing format that naturally blends into the platform’s feed. It combines an image with text, mimicking the look and tone of a regular user post — giving it the organic feel of a real “jodel” while still grabbing attention.

Key Features:

• Display Mechanics: CPM-based, non-commentable format that merges the best of Boosted Posts and Display ads — cost-efficiency meets organic appeal.
• Image + Text Combo: Visual impact paired with clear messaging.
• Native Look & Feel: Ads appear just like regular user posts, which helps them stand out — without being disruptive.

Why is Native Display so effective?

Jodel users are exceptionally engaged compared to any other social media: over 50% actively create content — starting conversations or replying to others. While Native Display ads can’t be commented on or voted, their authentic appearance captures attention from this highly active audience, increasing message effectiveness.

Benefits for Advertisers:

1. High Visibility: Jodel offers a high share of voice — your ad won’t get lost in an endless feed.
2. Seamless Integration: The native format feels like a natural part of the platform, building trust and driving interest.
3. Targeting Options: Ads can be targeted by age, gender, or location for more precise reach.

Who Should Use Native Display?

This format is perfect for brands looking to reach 18–35-year-olds in an environment that feels natural to them. It combines the conversational flair of Boosted Posts with the broad visibility and pricing model of Display ads.

Whether you’re promoting a new product, boosting brand image, or running a local event campaign, Native Display offers a unique solution you won’t find on other social platforms.

Want to learn more?

Jodel’s Native Display format is designed to meet the needs of today’s digital user — impactful yet authentic.

Interested in case studies or pricing? Reach out to us!