Jodel Advertising – The 10 Most Frequently Asked Questions

How do you get started with Jodel advertising? How much does it cost? In this blog post, Improve Media answers the most common questions about marketing on Jodel.

Jodel advertising has been exclusively available through Improve Media in Finland since spring 2019. The platform’s user base has steadily grown, ad formats have evolved, and more advertisers are achieving great results through Jodel.

Jodel’s versatile advertising solutions offer interesting opportunities to reach target groups, build trust, and engage in dialogue. In this blog, we answer ten frequently asked questions about Jodel advertising – whether you’re planning your first campaign or fine-tuning your next one.

Still have questions? Feel free to reach out to our Jodel team at: myynti@improvemedia.fi.

Here are the 10 most frequently asked questions about advertising on Jodel in Finland:

1. What ad formats are available on Jodel?

2. I want to advertise on Jodel – where do I start?

3. How much does Jodel advertising cost?

4. We’re a non-profit – do we get a discount?

5. Why is my ad cropped in the main feed?

6. Can I advertise on Jodel without comments?

7. How many young adults can you reach on Jodel?

8. Is targeting possible on Jodel?

9. What’s the ideal video length for Jodel?

10. We’d like to allow comments, but we’ve never advertised on Jodel – can we get help?

1. What ad formats are available on Jodel?

There are three main ad formats on Jodel:

Boosted Post is a 24-hour post that can be text, image, video, or a poll with preset options. Commenting and replies can be activated. The ad can be targeted nationwide or city-specific. For up-to-date pricing, contact the Improve Media team.

Display is a non-commentable image or video ad priced by impressions and suitable for longer campaigns.

Native Display combines image and text and looks like a typical Jodel post. It is also priced by impressions and does not include commenting.

In addition to these, brands can open their own Commercial Channel on Jodel to post content under chosen usernames.

2. I want to advertise on Jodel – where do I start?

Improve Media holds the exclusive rights to sell Jodel advertising in Finland, so all campaigns are run through us.

You can get started easily by contacting our sales team at myynti@improvemedia.fi and booking a short intro meeting. Or, reach out directly to one of our experienced account managers for a tailored proposal.

If you already know your budget and/or preferred format, feel free to request a quote directly.

If you work with a media or social agency, you can ask them to include Jodel in your media plan. Improve Media collaborates with all major Finnish agencies.

3. How much does Jodel advertising cost?

For display formats, the gross CPM for vertical images or videos ranges from €7–€10 depending on targeting (age/gender/location) and format (standard or native display). Targeting costs €2 per category.

Boosted Posts are sold as full-day takeovers, either nationwide or city-specific. Request the latest pricing from our sales team: myynti@improvemedia.fi.

4. We’re a non-profit – do we get a discount?

Yes. Non-profit and public service advertisers receive a 40% discount on all ad formats.

5. Why is my ad cropped in the main feed?

Although the 1080×1920 format displays in full on the image feed, it gets cropped in the text feed. Boosted posts are cropped by 10% (384 px), and display ads by 12% (403 px). Be sure to center your key content and avoid placing important elements near the top or bottom edges.

You can find detailed size recommendations in our ad material guidelines.

6. Can I advertise on Jodel without comments?

Yes. You can run a display campaign with no commenting. For Boosted Posts, enabling comments is optional and can be turned off.

7. How many young adults can you reach on Jodel?

Jodel reaches hundreds of thousands of Finnish users each month – 85% of them are aged 18–35.

8. Is targeting possible on Jodel?

Yes, targeting is available by age, gender, and location. Each targeting option adds €2 to the price.

9. What’s the ideal video length for Jodel?

The best video completion rates (VTR) are seen with short videos of six seconds or less. VTR drops significantly with longer content.

The maximum video length is 15 seconds.

Note: Jodel videos autoplay silently, so users must tap to hear audio. Subtitles are highly recommended for any spoken content.

10. We’d like to allow comments, but we’ve never advertised on Jodel – can we get help?

Improve Media offers Boosted Post trainings, included in the price of larger Boosted Post campaigns. Advertisers receive the training materials, and the session covers both content strategy and technical aspects of engaging in conversation on Jodel, with case examples.

If you’re new to Jodel, we strongly recommend downloading the app and exploring it firsthand!

Still have questions or want to hear more?

We have hundreds of inspiring case studies from Jodel campaigns and would love to share them with you.

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