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Women

The target group includes various media focused on women’s leisure and free time activities, such as sites about home and decorating, fashion and food.

Image: Suhyeon Choi

Age

<15v 1%
16-25 v 17%
26-35 v 21%
36-45 v 18%
46-55 v 18%
56+ v 26%

Gender

Man 35%
Woman 65%

Children in the household

No 66%
Yes 34%

Education

Elementary school 2%
Upper comprehensive school 7%
Vocational school 33%
Upper secondary school 14%
University, college or university of applied sciences 44%

Occupation

Employed 56%
Unemployed at the moment 7%
Retired 17%
Studying 13%
Other 6%

Size of the household

1 person 24%
2 people 41%
3 people 15%
4 people 13%
5 people or more 7%

Talouden vuositulot

alle 20 000 € 16%
20 000 - 40 000 € 31%
40 000 - 75 000 € 34%
75 000 - 100 000 € 12%
yli 100 000 € 7%