The Young

The target group is assembled from a selection of sites frequented by the young. The media are focused amusing game and leisure, for instance.

Image: gpointstudio

Age

<15v 2%
16-25 v 31%
26-35 v 24%
36-45 v 17%
46-55 v 13%
56+ v 13%

Gender

Man 51%
Woman 49%

Children in the household

No 63%
Yes 37%

Education

Elementary school 2%
Upper comprehensive school 9%
Vocational school 26%
Upper secondary school 9%
University, college or university of applied sciences 45%

Occupation

Employed 55%
Unemployed at the moment 8%
Retired 9%
Studying 23%
Other 6%

Size of the household

1 person 25%
2 people 35%
3 people 15%
4 people 16%
5 or more people 9%

Annual income of the household

Under 20 000 € 22%
20 000 - 40 000 € 28%
40 000 - 75 000 € 31%
75 000 - 100 000 € 12%
Over 100 000 € 7%