Programmatic buying

Besides direct sales, the products in Improve Media’s network can also be bought through the most common programmatic buying channels in Finland, such as Adform, Mediamath, Appnexus and DV360.


In the programmatic buying channels it’s possible to create deals that have a fixed price. The deals can be customised according to suitable media, ad placements and formats. Viewability can also be included in the deal.


In Adfom, Improve Media offers segments that are based on the direct audience data of the sites. Both in Adform and in DV360, Improve Media sells Leiki audience segments that are based on a semantic analysis. Check the up-to-date list of Improve Media’s data products.

If you have questions about the Deal IDs, customised data packages or about programmatic purchasing in general, contact:

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