Women

The target group includes various media focused on women’s leisure and free time activities, such as sites about home and decorating, fashion and food.

Kuva: Suhyeon Choi

Age

<15 v 1%
16-25 v 17%
26-35 v 21%
36-45 v 18%
45-55 v 18%
56+ v 26%

Gender

Male 35%
Female 65%

Children

Yes 66%
No 34%

Education

Primary school 2%
High school 7%
Secondary: technical/vocational 33%
Secondary: university-preparatory 14%
University or College 44%

Employment

Unemployed 56%
Currently unemployed 7%
Retired 17%
Student 13%
Other 6%

Householdsize

1 24%
2 41%
3 15%
4 13%
5 or more 7%

Income

Less than 20 000 16%
20 000 – 40 000€ 31%
40 000 – 75 000 € 34%
75 000 – 100 000 € 12%
Over 100 000 € 7%