The Young

The target group is assembled from a selection of sites frequented by the young. The media are focused amusing game and leisure, for instance.

Kuva: gpointstudio

Age

<15 v 2%
16-25 v 31%
26-35 v 24%
36-45 v 17%
45-55 v 13%
56+ v 13%

Gender

Male 51%
Female 59%

Children

Yes 63%
No 37%

Education

Primary school 2%
High school 9%
Secondary: technical/vocational 26%
Secondary: university-preparatory 9%
University or College 45%

Employment

Unemployed 55%
Currently unemployed 8%
Retired 9%
Student 23%
Other 6%

Householdsize

1 25%
2 35%
3 15%
4 16%
5 or more 9%

Income

Less than 20 000 22%
20 000 – 40 000€ 28%
40 000 – 75 000 € 31%
75 000 – 100 000 € 12%
Over 100 000 € 7%