The Young

The target group is assembled from a selection of sites frequented by the young. The media are focused amusing game and leisure, for instance.

Age

<15 v 2%

16-25 v 31%

26-35 v 24%

36-45 v 17%

45-55 v 13%

56+ v 13%

Male 51%

Female 59%

Yes 63%

No 37%

Primary school 2%

High school 9%

Secondary: technical/vocational 26%

Secondary: university-preparatory 9%

University or College 45%

Unemployed 55%

Currently unemployed 8%

Retired 9%

Student 23%

Other 6%

1 25%

2 35%

3 15%

4 16%

5 or more 9%

Less than 20 000 22%

20 000 – 40 000€ 28%

40 000 – 75 000 € 31%

75 000 – 100 000 € 12%

Over 100 000 € 7%