Sports & Wellbeing

The target group brings together sites widely related to sports and wellbeing: for instance, websites of sports clubs, wellbeing themed blogs and conversation sites about exercise.

Image: Lars Zahner

Age

<15v 0%
16-25 v 17%
26-35 v 23%
36-45 v 20%
46-55 v 18%
56+ v 22%

Gender

Man 62%
Woman 38%

Children in the household

No 65%
Yes 35%

Education

Elementary school 1%
Upper comprehensive school 5%
Vocational school 29%
Upper secondary school 15%
University, college or university of applied sciences 49%

Occupation

Employed 63%
Unemployed at the moment 6%
Retired 14%
Studying 12%
Other 4%

Size of the household

1 person 25%
2 people 38%
3 people 15%
4 people 15%
5 people or more 8%

Annual income of the household

under 20 000€ 15%
20 000 - 40 000€ 26%
40 000 - 75 000€ 36%
75 000 - 100 000€ 14%
over 100 000€ 9%