Sports & Wellbeing

The target group brings together sites widely related to sports and wellbeing: for instance, websites of sports clubs, wellbeing themed blogs and conversation sites about exercise.

Kuva: Lars Zahner

Age

<15 v 0%
16-25 v 17%
26-35 v 23%
36-45 v 20%
45-55 v 18%
56+ v 22%

Gender

Male 62%
Female 38%

Children

Yes 65%
No 35%

Education

Primary school 1%
High school 5%
Secondary: technical/vocational 29%
Secondary: university-preparatory 16%
University or College 49%

Employment

Unemployed 63%
Currently unemployed 6%
Retired 14%
Student 12%
Other 4%

Householdsize

1 25%
2 38%
3 15%
4 15%
5 or more 8%

Income

Less than 20 000 15%
20 000 – 40 000€ 26%
40 000 – 75 000 € 36%
75 000 – 100 000 € 14%
Over 100 000 € 9%