Men

The target group includes media focused on sports, spectator sports, cars, technology, mechanics and other sites that concentrate on topics interesting to men.

Image: Matheus Ferrero

Age

<15 v 1%
16-25 v 18%
26-35 v 20%
36-45 v 21%
45-55 v 20%
56+ v 20%

Gender

Male 67%
Female 33%

Children

Yes 62%
No 38%

Education

Primary school 2%
High school 6%
Secondary: technical/vocational 32%
Secondary: university-preparatory 14%
University or College 46%

Employment

Unemployed 61%
Currently unemployed 7%
Retired 14%
Student 13%
Other 4%

Householdsize

1 22%
2 37%
3 15%
4 17%
5 or more 9%

Income

Less than 20 000 14%
20 000 – 40 000€ 26%
40 000 – 75 000 € 36%
75 000 – 100 000 € 14%
Over 100 000 € 10%