Food & Lifestyle

The target group gathers together various influential medias around topics such as decorating, home, beauty and fashion. The group also includes sites focused on recipes, food and restaurants.

Kuva: Diana Vyshniakova

Age

<15 v 1%

16-25 v 19%

26-35 v 22%

36-45 v 18%

45-55 v 18%

56+ v 23%

Gender

Male 37%

Female 63%

Children

Yes 70%

No 30%

Education

Primary school 1%

High school 5%

Secondary: technical/vocational 26%

Secondary: university-preparatory 15%

University or College 53%

Employment

Unemployed 58%

Currently unemployed 7%

Retired 15%

Student 15%

Other 6%

Householdsize

1 26%

2 43%

3 14%

4 12%

5 or more 6%

Income

Less than 20 000 17%

20 000 – 40 000€ 28%

40 000 – 75 000 € 33%

75 000 – 100 000 € 13%

Over 100 000 € 8%