Food & Lifestyle

The target group gathers together various influential medias around topics such as decorating, home, beauty and fashion. The group also includes sites focused on recipes, food and restaurants.

Kuva: Diana Vyshniakova

Age

<15 v 1%
16-25 v 19%
26-35 v 22%
36-45 v 18%
45-55 v 18%
56+ v 23%

Gender

Male 37%
Female 63%

Children

Yes 70%
No 30%

Education

Primary school 1%
High school 5%
Secondary: technical/vocational 26%
Secondary: university-preparatory 15%
University or College 53%

Employment

Unemployed 58%
Currently unemployed 7%
Retired 15%
Student 15%
Other 6%

Householdsize

1 26%
2 43%
3 14%
4 12%
5 or more 6%

Income

Less than 20 000 17%
20 000 – 40 000€ 28%
40 000 – 75 000 € 33%
75 000 – 100 000 € 13%
Over 100 000 € 8%