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Entertainment & Leisure

The target group includes sites focused on leisure, like entertainment news, online dictionaries and calculators, discussion boards, amusement sites and pet media.  

Image: Chaz McGregor

Age

<15v 1%
16-25 v 19%
26-35 v 18%
36-45 v 17%
46-55 v 18%
56+ v 26%

Gender

Man 45%
Woman 55%

Children in the household

No 67%
Yes 33%

Education

Elementary school 2%
Upper comprehensive school 7%
Vocational school 32%
Upper secondary school 15%
University, college or university of applied sciences 45%

Occupation

Employed 55%
Unemployed at the moment 7%
Retired 18%
Studying 15%
Other 5%

Size of the household

1 person 24%
2 people 41%
3 people 14%
4 people 14%
5 people or more 7%

Annual income of the household

Under 20 000€ 17%
20 000 - 40 000€ 30%
40 000 - 75 000€ 34%
75 000 - 100 000€ 12%
Over 100 000€ 7%