Entertainment & Leisure

The target group includes sites focused on leisure, like entertainment news, online dictionaries and calculators, discussion boards, amusement sites and pet media.

Image: Chaz McGregor

Age

<15v 1%

16-25 v 19%

26-35 v 18%

36-45 v 17%

46-55 v 18%

56+ v 26%

Gender

Man 45%

Woman 55%

Children in the household

No 67%

Yes 33%

Education

Elementary school 2%

Upper comprehensive school 7%

Vocational school 32%

Upper secondary school 15%

University, college or university of applied sciences 45%

Occupation

Employed 55%

Unemployed at the moment 7%

Retired 18%

Studying 15%

Other 5%

Size of the household

1 person 24%

2 people 41%

3 people 14%

4 people 14%

5 people or more 7%

Annual income of the household

Under 20 000€ 17%

20 000 - 40 000€ 30%

40 000 - 75 000€ 34%

75 000 - 100 000€ 12%

Over 100 000€ 7%