Cars & Motors

The target group brings together various media focused on motoring, cars and motorsports. The media include news sites about cars and motorbikes, sales announcements and websites concentrated on fuel and motorsports.

Image: Ivan Kurmyshov

Age

<15 v 1%
16-25 v 14%
26-35 v 16%
36-45 v 17%
45-55 v 21%
56+ v 31%

Gender

Male 69%
Female 31%

Children

Yes 67%
No 33%

Education

Primary school 2%
High school 7%
Secondary: technical/vocational 39%
Secondary: university-preparatory 12%
University or College 40%

Employment

Unemployed 59%
Currently unemployed 6%
Retired 20%
Student 10%
Other 4%

Householdsize

1 20%
2 44%
3 15%
4 14%
5 or more 7%

Income

Less than 20 000 13%
20 000 – 40 000€ 27%
40 000 – 75 000 € 38%
75 000 – 100 000 € 13%
Over 100 000 € 9%