Cars & Motors

The target group brings together various media focused on motoring, cars and motorsports. The media include news sites about cars and motorbikes, sales announcements and websites concentrated on fuel and motorsports.

Image: Ivan Kurmyshov

Age

<15v 1%
16-25 v 14%
26-35 v 16%
36-45 v 17%
46-55 v 21%
56+ v 31%

Gender

Man 69%
Woman 31%

Children in the household

No 67%
Yes 33%

Education

Elementary school 2%
Upper comprehensive school 7%
Vocational school 39%
Upper secondary school 12%
University, college or university of applied sciences 40%

Occupation

Employed 59%
Unemployed at the moment 6%
Retired 20%
Studying 10%
Other 4%

Size of the household

1 person 20%
2 people 44%
3 people 15%
4 people 14%
5 people or more 7%

Annual income of the household

Under 20 000€ 13%
20 000 - 40 000€ 27%
40 000 - 75 000€ 38%
75 000 - 100 000€ 13%
Over 100 000€ 9%