B2B & investing

B2B & investing vertical focuses on top business and investing medias. The target group is limited in size but particularly interesting qualitywise since the audience consists of affluent and influential Finnish people.

Photo: Tyler Franta

Age

<15 v 1%
16-25 v 16%
26-35 v 24%
36-45 v 22%
45-55 v 12%
56+ v 25%

Gender

Male 59%
Female 41%

Children

Yes 33%
No 67%

Education

Primary school 1%
High school 7%
Secondary: technical/vocational 36%
Secondary: university-preparatory 13%
University or College 43%

Employment

Unemployed 63%
Currently unemployed 6%
Retired 17%
Student 10%
Other 4%

Householdsize

1 23%
2 44%
3 12%
4 16%
5 or more 5%

Income

Less than 20 000 13%
20 000 – 40 000€ 29%
40 000 – 75 000 € 37%
75 000 – 100 000 € 13%
Over 100 000 € 8%