B2B & investing
B2B & investing vertical focuses on top business and investing medias. The target group is limited in size but particularly interesting qualitywise since the audience consists of affluent and influential Finnish people.
Photo: Tyler Franta
Age
<15 v 1%
16-25 v 16%
26-35 v 24%
36-45 v 22%
45-55 v 12%
56+ v 25%
Gender
Male 59%
Female 41%
Children
Yes 33%
No 67%
Education
Primary school 1%
High school 7%
Secondary: technical/vocational 36%
Secondary: university-preparatory 13%
University or College 43%
Employment
Unemployed 63%
Currently unemployed 6%
Retired 17%
Student 10%
Other 4%
Householdsize
1 23%
2 44%
3 12%
4 16%
5 or more 5%
Income
Less than 20 000 13%
20 000 – 40 000€ 29%
40 000 – 75 000 € 37%
75 000 – 100 000 € 13%
Over 100 000 € 8%