+ 50-year-old

The target group is composed of a selection of sites frequented by the visitors over the age of 50.

Kuva: gpointstudio

Age

<15 v 1%
16-25 v 13%
26-35 v 16%
36-45 v 16%
45-55 v 20%
56+ v 35%

Gender

Male 45%
Female 55%

Children

Yes 69%
No 31%

Education

Primary school 2%
High school 7%
Secondary: technical/vocational 39%
Secondary: university-preparatory 13%
University or College 39%

Employment

Unemployed 54%
Currently unemployed 7%
Retired 24%
Student 10%
Other 5%

Householdsize

1 22%
2 45%
3 14%
4 12%
5 or more 7%

Income

Less than 20 000 14%
20 000 – 40 000€ 30%
40 000 – 75 000 € 37%
75 000 – 100 000 € 12%
Over 100 000 € 7%