Men

The target group includes media focused on sports, spectator sports, cars, technology, mechanics and other sites that concentrate on topics interesting to men.

Image: Matheus Ferrero

Age

<15v 1%
16-25 v 18%
26-35 v 20%
36-45 v 21%
46-55 v 20%
56+ v 20%

Gender

Man 67%
Woman 33%

Children in the household

No 62%
Yes 38%

Education

Elementary school 2%
Upper comprehensive school 6%
Vocational school 32%
Upper secondary school 14%
University, college or university of applied sciences 46%

Occupation

Employed 61%
Unemployed 7%
Retired 14%
Studying 13%
Other 4%

Size of the household

1 person 22%
2 people 37%
3 people 15%
4 people 17%
5 or more people 9%

Annual income of the household

Under 20 000 € 14%
20 000 - 40 000 € 26%
40 000 - 75 000 € 36%
75 000 - 100 000 € 14%
Over 100 000 € 10%