Format instructions
Delivering the ad materials
- Image materials and tags should be delivered 2 working days prior to the start of the campaign.
- Special ad formats (floating banner, interstitial etc.) should be delivered 5 working days prior to the campaign start.
- All materials must be sent to: aineisto@improvemedia.fi
- Materials can be delivered in the following formats: gif, jpeg, png, html5, third party ad tags.
- If you are delivering HTML5 materials, follow the Adform instructions.
Desktop ads
| Format | Size in pixels | Max. kB |
| Parade | 980×400 px | 120 kt |
| Video parade | 980×400 px | See the precise instructions |
| Panorama | 980×120 px | 65 kt |
| Wide rectangle | 468×400 px | 120 kt |
| Leaderboards | 728×90 px | 65 kt |
| Skyscrapers | 160×600 px | 65 kt |
| Box | 300×250 px | 65 kt |
| Floating Banner | 980×600 px | 150 kt |
| Floor Ad | 1280×70 + 980×400 px | 40 kt + 120 kt |
| Parade + wallpaper | 980×400 + 1680×1200 or 1600×1200 px | 200 kt |
| In-read video | 1024×576 px/640×360 px | max 200MB |
Video parade in desktop
Materials should be delivered 5 working days prior to the campaign start.
Improve Media builds the functionality of the format from the image and video materials the client sends.
File format: MP4
Aspect ratio: Horizontal or rectangular videos can be fitted on case-by-case basis.
Size: Max 30 seconds. Recommended size 2MB and maximum size 10MB.
Other image files: One 980×400 px wallpaper picture, on top of which the video is built. Additionally one banner image is needed for the start and end frame of the video. The banner picture must be in the same aspect ratio as the video. File format for the images is either JPG or PNG.
A small logo picture in PNG format can also be delivered, if wanted in the implementation.
Floating Banner
Materials should be delivered 5 working days prior to the campaign start.
Improve Media builds the functionality of the format from the image and video materials the client sends. If wanted, video can be included in the implementation of the ad format.
Banner: max 980×600 px
Start frame of the video: 640×360 px
Video: 640×360 MP4/WEBM, max 30 seconds. Recommended size 2MB and maximum size 10MB.
Image material can be delivered in either JPEG of PNG format. If the materials are delivered already prepared or any additional functionality will be built in the format, the materials must be sent completely compatible with the Adform template. See the instructions on how to make the materials compatible with Adform. If Improve Media is to build the implementation, the materials cannot be delivered as tags.
Floor Ad
Materials should be delivered 5 working days prior to the campaign start.
Improve Media builds the functionality of the format from the image and video materials the client sends. The format can be run by utilising the sticky part, which is built on the bottom of the site. The sticky part works as a tactical driver. The format also works as an expanding banner: by clicking the image, a 980×400 banner will open onto the bottom of the sticky part. It’s possible to build a video in the expanding part.
Sticky part: 1280×70 px*
Expanding part: 980×400 px
Start frame of the video: 636×264 px
Video: 636 x 264 px MP4/WEBM, max 30 seconds. Recommended size 2MB, maximum 10MB.
Image material can be delivered in either JPEG of PNG format. If the materials are delivered already prepared or any additional functionality will be built in the format, the materials must be sent completely compatible with the Adform template. See the instructions on how to make the materials compatible with Adform. If Improve Media is to build the implementation, the materials cannot be delivered as tags.
*Please note that the banner will be scaled by the width of the browser. When scaled on a bigger screen the banner will be cut a few pixels from the top and the bottom of the image. We recommend placing important texts and logos in the middle of the banner.
Parade and wallpaper
Materials should be delivered 5 working days prior to the campaign start.
Improve Media builds the functionality of the format from the image and video materials the client sends. The site structures vary, which means that the wallpaper appears differently on different sites. In the visual planning, it is worth to consider that the wallpaper margins might be narrower on some sites while being wider on the others.
Parade: 980 x 400 px
Wallapaper: 1680×1200 px
Wallpaper can be sent in either JPEG or PNG format. Parade cannot be run through a tag but it should be made following the Adform HTML5 instructions or delivered as an image file.
In-Read video
Materials should be delivered 5 working days prior to the campaign start.
Only a video from the client is needed for the implementation.
File format: Preferably a MOV file, alternatively MP4, MPG, WMV or AVI files are also accepted.
Aspect ratio: Recommended 1024×576 px, minimum 640×360 px. Aspect ratio should be either 16:9 or 4:3.
Size: Max 30 seconds and 200MB.
Please note that the material cannot be an anamorphic video. Start and end frames should not be black.
Mobile ads
| Format | Size in pixels | Max. kB |
| Mobile parade | 300×300 px | 65 kt |
| Mobile panorama | 300×150 px | 65 kt |
| Interstitial | 320×480 px | 100 kt |
| Mobile Swipe | 300×300 px | 65 kt per picture |
Video parade in mobile
Materials should be delivered 5 working days prior to the campaign start.
Improve Media builds the functionality of the format from the image and video materials the client sends.
File format: MP4
Aspect ratio: Horizontal or rectangular videos can be fitted on case-by-case basis.
Size: Max 30 seconds. Recommended size 2MB and maximum size 10MB.
Other image files: One 300×300 px wallpaper picture, on top of which the video is built. Additionally one banner image is needed for the start and end frame of the video. The banner picture must be in the same aspect ratio as the video. File format for the images is either JPG or PNG.
A small logo picture in PNG format can also be delivered, if wanted in the implementation.
Interstitial
Materials should be delivered 5 working days prior to the campaign start.
Improve Media builds the functionality of the format from the materials the client sends. The materials can be in JPEG, GIF or PNG formats.
Size: 320×480 px
If the materials are delivered already prepared or any additional functionality will be built in the format, the materials must be sent completely compatible with the Adform template. See the instructions on how to make the materials compatible with Adform. If Improve Media is to build the implementation, the materials cannot be delivered as tags.
Click-to-Expand
Materials should be delivered 5 working days prior to the campaign start.
Improve Media builds the functionality of the format from the materials the client sends. The materials can be in JPEG, GIF or PNG formats.
Size: 300×300 px
Expanded image: 300×600 px** or 300×480 px.
** Please note that an expanded image in the size 300×600 becomes scaled on smaller screens by cutting a few pixels from the bottom of the picture. We recommend placing the most important content inside the 480 px area (when measured from the top border).
Mobile Floor Ad
Materials should be delivered 5 working days prior to the campaign start.
Improve Media builds the functionality of the format from the image and video materials the client sends. The format can be run by utilising the sticky part, which is built on the bottom of the site (320×75 px). The sticky part works as a tactical driver. The format also works as an expanding banner: by clicking the image, a 300×300 px banner will open onto the bottom of the sticky part.
Sticky part: 320×75 px
Expanding part: 300×300 px
The images must be provided in JPEG or PNG format.
* Please note that the banner will be scaled by the width of the browser. When scaled on a bigger screen the banner will be cut a few pixels from the top and the bottom of the image. We recommend placing important texts and logos in the middle of the banner. We recommend you leave space for the close button in the top right corner of the banner.
Native
| Field | Description | Always included? | Required to be displayed? | Maximum length |
| Image | Large, primary image with landscape (1.91:1) or square (1:1) aspect ratio. | Yes | Recommended | NA |
| Title | Primary headline text. | Yes | Required | 90 characters |
| Body | Secondary body text (e.g., article description). | Yes | Recommended | 90 characters |
| Advertiser logo | Small icon image with square aspect ratio (1:1). | No | Recommended | NA |
| Advertiser name | Text that identifies the advertiser (e.g., advertiser or brand name, visible URL, etc.). | Yes | Recommended | 25 characters |
| Call to action | Text that encourages user to take action (e.g., Visit Site). | Yes | Recommended | 15 characters |
Jodel
| Format | Post | CTA* |
| Boosted Post text | 240 characters | 26 characters |
| Format | Size in pixels | Max. kB |
| Display/Boosted (image) | 1080×1920 px | 700 KB |
| Display (video)Display (video) thumbnail | 9:16 width >500px9:16 | 5 MB700 KB |
*CTA = Call To Action
Consider leaving roughly 14% (250 pixels) of the top and bottom screen free from text, logos or other elements. In the picture feed you still have a full screen display, in the main feed and channels you have a cropped version. But you still need to deliver just one creative with the above mentioned specs.
Materials should be delivered 2 working days prior to the campaign start.
Boosted Post text/image
If desired, commenting can be allowed. If commenting is allowed in the post, it’s recommended to have an “OJ” familiar with the user habits of Jodel. The OJ should follow the conversation in the post for a day and be ready to answer the comments.
Voting, sharing and pinning the post will be automatically included in the post.
The text should be delivered as a text file (.txt) or a document file (.doc). The image should be delivered in JPEG format.
Consider leaving roughly 14% (250 pixels) of the top and bottom screen free from text, logos or other essential elements.
Display image/video
Voting can be included but it’s not automatically included. When voting is allowed in the post, you get feedback on the ad (upvotes and downvotes). It’s possible to have 5 different materials, which can rotate randomly or in a precise order in the ad.
Commenting is not possible in this ad format but sharing and pinning the post are included automatically.
The images should be delivered in JPEG format and videos in in MP4 format (recommended length of the video is 11 sec, max. 15 sec.)
If the materials have not been delivered to aineisto@improvemedia.fi according to the instructions above or if there are technical problems with them, we will send the materials back. We aim to inform the advertiser well before the campaign start in case there are problems with the ad materials. We cannot promise to inform the advertiser in good time if the ad materials have not been delivered in time.
Improve Media has the right to deny to use advertisement that is improper or against the Finnish law. Improve Media is not responsible if there is a delay in campaign start due to late delivery of campaign materials.
Photo: F8studio