COOKIES

Improve Media and the sites in its network use cookies for targeting advertising, for instance. The site user may choose to block or clear the cookies with browser settings. The user may also refuse targeted advertising by visiting the opt out sites of the targeted advertising partners. If the user continues to browse the site after the information about the cookies is given to him or her, the user accepts the cookie setting

The so-called first-party cookies are set by the website shown on the address bar. In addition to these, our services use the so-called third party cookies, such as cookies of ad networks, tracking and measurement service providers, advertising technology providers and social media services.

In this clause, we will explain in more detail:

What are cookies?

We can collect information about the site user’s device with cookies and other similar techniques. A cookie is a small text file, which the browser stores on the user’s device. The cookies contain a unique, anonymous tag that allows us to identify and calculate the number of browsers visiting our site.

The cookies do not move themselves in the web but are placed on the user’s device only when the user visits a website. Only the server that has sent the cookie can later read and use the cookie. Cookies or other similar techniques do not damage the user’s device or files, and cookies cannot be used to run programs or distribute malware.

We collect information about how and when our site is used with cookies and other similar techniques: from example, from which page the user has moved to the site, when and what of our website the user has been browsing, what browser the user is using, what is the resolution of the user’s screen, the operating system of the device as well as the IP-address.

How the cookies are used on Improve Media’s site?

We use cookies to develop our services and business as well as to analyze the use of the site, to calculate the number of users, to measure the amount of ad views, reach and conversion, and to target advertising. In addition, we can use cookies to track whether our marketing messages have been opened and in that case, has action been taken.

In our services, we use Google Analytics, among other systems, to measure the use of our site. The data (such as IP addresses) stored on cookies used by Google tools will be forwarded for further storage on Google’s servers around the world. As a result of this, the collected data may be processed on servers outside the user’s country of residence. With the data, Google evaluates the user’s way of browsing the page contents and draws up reports on the use of the site. In addition, Google composes reports on the services provided on the sites and produces statistics on the use or the Internet. Google may also customise the content of the ads based on the previous browsing history. If the law requires, Google can forward the information to third parties. The information may also be passed on to a third party, if they process the data on behalf of Google. Google does no associate the user’s IP address with any other information stored by Google.

In addition, our services may include social media cookies and so-called community plugins that enable sharing content in social media services. They can also be used to target advertising. Social media services, such as Facebook, can collect information about a user’s visit in accordance with their current privacy policy.

How the cookies are used on sites in the Improve Media ad network?

Improve Media’s ad network includes over 100 media and media entities. Together with our partners, we use cookies to analyze the use of the website, to calculate the number of visitors, to measure the amount of ad views, reach and conversion and to target the advertising.

Additionally, we may create various target groups of the site users with the help of our partners. The target groups consist of information about a set of people who are estimated to behave similarly or have similar features, like interests, age, intents or geographic location. The target group information can be combined with a numeric identifier, such as a cookie or a mobile tag, but we cannot identify the user personally. The target groups may be shared with third parties who want to provide the user with advertising that is likely to be of interest to the user. These third parties may combine our target group information to their own data in order to buy advertising space precisely from the sites where the users interested in the advertiser’s products or services visit.

What kind of opportunities to affect the users have?

  • Private browsing of the site: With private browsing (“Private Browsing”, “Incognito” or “InPrivate”) the user can browse the sites without storing the information on the pages the user has visited.
  • Creating a new cookie profile: By clearing out the cookies from the browser regularly, the user changes the unique identifier, and thus the profile associated with the previous tag is reset.
  • Blocking cookies: The user can block cookies in the browser settings. Blocking the use of cookies may affect the functionality of our services.
  • Preventing targeted advertising: You may refuse targeted advertising by visiting the sites of our partners:
  • Disabling Google Analytics: The user can block Google Analytics by installing an expansion. This expansion prevents the Google Analytics from running JavaScript on websites and sharing the user data of the site to Google Analytics.
  • Social Media Cookies: Social media service providers collect information about our services using cookies, plugins and buttons. The purpose of the data collection by social media providers, the ways in which the data is used and the rights associated to data collection as we, as well as information about changing the privacy protection settings are expressed in the privacy policies of each social media service.

What is the validity period of the cookies?

We use session-specific cookies, which expire when the user closes the web browser. In addition, we use permanent cookies, which remain on the user’s device for a certain period of time or until the user removes them. Typically, the validity of permanent cookies varies from a few months to a few years.

Where the user can contact in case of inquiries?

Inquiries about this cookie clause can be sent to: privacy@improvemedia.fi.