+ 50-year-old

The target group is composed of a selection of sites frequented by the visitors over the age of 50.

Image: gpointstudio

Age

<15v 1%
16-25 v 13%
26-35 v 16%
36-45 v 16%
46-55 v 20%
56+ v 35%

Gender

Man 45%
Woman 55%

Children in the household

No 69%
Yes 31%

Education

Elementary school 2%
Upper comprehensive school 7%
Vocational school 39%
Upper secondary school 13%
University, college or university of applied sciences 39%

Occupation

Employed 54%
Unemployed at the moment 7%
Retired 24%
Studying 10%
Other 5%

Size of the household

1 person 22%
2 people 45%
3 people 14%
4 people 12%
5 people or more 7%

Annual income of the household

Under 20 000 € 14%
20 000 - 40 000 € 30%
40 000 - 75 000 € 37%
75 000 - 100 000 € 12%
Over 100 000 € 7%